Whether you have a web design related agency or run a digital marketing agency, WordPress themes are an awesome option to help you deliver services and value to your clients.
Here are 3 reasons to focus on WordPress:
#1 – Quick and Easy Setup
WordPress can be really easy to get something launched fast. Especially true if you use Hexater WordPress Themes out of the box.
If you are providing SEO services for a client or are trying to get something up to drive traffic to, in an afternoon you can find the perfect theme and have it deployed on a domain. Literally hours.
Even if you decide you need to customize the theme, it still shouldn't take long. We do full redesigns of Hexater themes front pages and still we can get it done for a client in just a week or two.
#2 – Extensible and Scalable
You have a client and you need a site up fast. Of course, in that decision process you are probably thinking along the lines of ‘minimal viable'. Starting simple.
And you can do that! Take a Hexater theme for example. We literally designed them so you could have it installed and replicate the demo in ~30 minutes. All you have to do is follow the theme's guide. Then it's just dropping in the content. But you are using it as is. What you see is what you get in the demo.
You have something up for your client and now you can start helping them drive traffic and make money.
But you have longer term plans. You want to add more features. You want to add more customization.
With WordPress it's super easy. You can take one of our themes, create a child theme and customize it all you want over time!
You can leverage the 1000s and 1000s of WordPress plugins that are available to add more functionality and features.
The skies the limit. So consider rolling out and scaling out your clients site in stages. Start simple and then get fancy.
#3 – Specialize and Create Systems
If you choose a ‘go to' solution that you learn inside and out, you can create systems for yourself. Once you master a WordPress theme framework, you can create processes and systems to launch things even faster.
You can hire a designer or developer to do it for you. Go in, choose a theme that looks good for that project, download it… send it off to your developer. Done.
You can create different builds for different types of clients; setups you can clone quickly. Maybe you have a build or plan for real estate agents. And then you have another build or plan for restaurants. Each have their own unique design requirements, plugins they can leverage.. create these ‘builds' ahead of time and then just deploy them.
The more you use one solution, the better YOU become and the better you can server your clients.
Every time you have a client to serve you don't need to start from scratch. Choose a route for them to take up front.
Choose something that is quick, easy and that you can master. And then, guess what? You can get to serving your clients other needs; like getting traffic and conversions.